For a while now, I've been unhappy with this show, and I haven't been able to put my finger on exactly as to why that is.
Until now, that is.
Geek & Sundry, as the name implies, is something that should bring geeks together in celebration of games and geekdom. G&S would have its audience believe that is what its all about. But sadly ... that is not what G&S is about.
I saw on the Hearthstone twitter that G&S is going to do shows based off of Hearthstone.
I was like, "Awesome! It'd be fun to see them playing with people who play Hearthstone. I'll read this article to see what it's about."
Then a specific line caught my eye.
"Critical Role’s Matt and eSports host Rachel hosts this tournament of celebrity players."
There. The part in bold. That's what G&S is about. And that is what is wrong with G&S.
The name "Geek & Sundry" gives normal people hope that they'll be on equal footing to the cast of the show; normal, every-day geeks who play games. But no ... that's not the real heart of this show/company.
Most of the budget goes towards the celebrities. That's what the show actually cares about. G&S doesn't care about your normal, every-day geek. It cares about being a celebrity-only party. Hell, half of the guests who the show pays for (or actually the fans, when you look at TableTop) aren't even geeks. They are just celebrities that *might* be connected to geeks in some manner.
That's honestly heartbreaking ...
A company that should be as connected as possible to your everyday geek is actually as DIS-CONNECTED as possible when they put that "celebrities or popular people only" sign at the entrance. The audience can do nothing but look through the window and dream of being in the same room as the people on the show. They ... *we* never will.
tl;dr = Geek & Sundry is an illusion. It's not about geeks. It's about celebrities.
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Lately I haven't been able to see more than five minutes of their new programs. I study marketing, and I can understand some things, but there is this wonderful marketing principle set by Simon Sinek (TED talks, look it up) that states "people want to buy from companies that believe in what they believe", and I feel that what G&S is doing is no longer what I believe to be fun, to be engaging, to be geek or to be sundry.
I still have high hopes that somewhere deep inside they know they are not what they used to be and will bring back the old G&S spirit that we all loved and trusted.
If I wanted to watch Average Joes sit around and play games, I could tune into almost any other Twitch or YouTube channel. I've watched a lot of the other guys take a crack at what G&S has been so successful at, but I never stick around for long because they lack one thing that celebrities tend to have in abundance: talent (heck, it's why they're celebrities). Professional performers, of all kinds, bring a level of composure that you just don't find around people outside of that environment and its really fun to watch them dig into the same things I enjoy.